The Company Profile is your opportunity to differentiate your company from hundreds of other employers. Make the most of the Company Profile as a marketing vehicle. Be sure to include a basic description of your products and services, contact information, and general benefit information. We also suggest you include...

• Number of years your company has been in business
• Number of employees in your organization
• Whether the company is privately-owned or publicly traded
• Milestones and achievements (anniversaries, number of customers served or products produced, awards, etc.)
• Company values and the keys to success
• Employee testimonials
• Photographs of your facilities, staff, and products - available with Premier-level subscriptions

If you're not sure what information to include in your Company Profile, ask your current employees what they like most about working at your company.

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Compensation
Always advertise a pay range associated with a particular position. Begin by listing the minimum salary you're willing to pay to a person who might need some 'on the job training' ranging to what you'd be willing to pay that 'perfect' person who has all the experience and skills you're looking for. This way you will leave room for negotiation without limiting your candidate pool.

Job Requirements
Often times particular job requirements are something most job seekers have the potential to learn 'on the job'. Can certain qualifications be 'preferred' instead of required? Would you overlook candidates without these qualifications or could you provide training to the right person? You'll often find the most valuable quality in a candidate will be a willingness and ability to learn. If you decide that a particular skill isn't required, but a "nice to have", make sure you indicate that in your posting.

Benefits & Incentives
Outline your insurance plans, after all most job seekers are looking for a long-term position. Do you offer 'perks' like tuition reimbursement, day care allowance, casual Fridays, flextime, parking, health club memberships, etc? Benefits these days are just as important to job seekers and their families as the salary they'll receive!

Contact Information
Provide multiple ways for job seekers to submit a resume or contact you. By limiting the different ways one can apply for a position, you will miss out on hearing from ideal candidates who might not have access to a fax machine or the ability to send an email from home.

Advertising Your Company
Market your company as well as your job openings! Why does an applicant want to work for your company? What sets your company apart from the rest? What type of company is it and how long have you been in business? As an employer, you're entitled to bragging rights! The more a job seeker knows about how great your company is, the more they'll want to be employed and stay employed with you.

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Using simple HTML code to format your company profile or job posting will make your career opportunity more appealing to job seekers. Click below to view simple tips on how to use HTML in your job posting or company profile.

Click Here to View our HTML Tips

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To drive more qualified job seekers to your job openings, place banner ads featuring your company's key message(s) and logo on the most popular pages of the JobsInMA.com site. When a job seeker clicks on your banner ad, a special page displaying your job postings with a link to your company profile is displayed. Premier-level subscribers receive a 25% discount on banner advertising. For information on banner advertising packages and rates, contact Sales: sales@JobsInMA.com.

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For difficult-to-fill positions that may require a special skill or unique combination of experience and education, your best approach may be searching the Resume Database. In addition, you may locate passive job seekers - 30% of the workforce who are not actively interviewing and job hunting but would be open to an exceptional opportunity - in a keyword search who might never see your job posting. Available to Premier-level subscribers.

Here are some specific tips to make your keyword searches more productive:

• To broaden your results to view more resumes, use a general term (e.g., engineering) and the Any Words option
  
• To narrow your results and view fewer resumes, use a more specific term (e.g., network engineer) and the Exact Phrase option
  
• To view the most current resumes, select Posted Date in the Sort drop-down list.

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The Employer Resource Center provides you the opportunity to ask "real" questions and get answers and advice on the tough issues, including recruiting strategies and suggestions, from local HR professionals. In addition, The Employers Resource Center is a resource for downloadable forms and policies, as well as articles of interest to HR professionals and hiring managers. For more information, please click on Employers Resource Center from your My Home page. Click here to log in.

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