Develops and implements the social content strategy for the system. Assists Marketing Directors and Director, Digital & Social Media with creation, placement, management and measurement of digital elements including; website content management, educational and promotional videos, paid online search, and web/social media campaigns.
Essential Duties and Responsibilities
Manage digital/social campaigns for system and facility initiatives. Ensure that plans are fully integrated with the efforts of all internal departments.
Manage the creation and collection of all digital campaign elements, including editorial content, video content for social and beyond, and special projects.
Manage existing social pages/handles for numerous system and facility programming initiatives.
Have an eye towards pop-culture, real-world happenings and identify the right places for Covenant Health and member facilities to jump in and have a voice that is topical and on-trend.
Monitor page performances closely for any trends or real-time opportunities that can be leveraged.
Collaborate with Marketing team to strategize and make recommendations on all social campaigns across all social platforms.
Support Marketing efforts through consumer data insights and best practices.
Analyze user behavior patterns across all social platforms to maximize conversion toward key system goals.
Oversee the daily scheduling of all system and facility social media content.
Collaborate with videographer and Marketing team to capture useful video that supports online campaigns, engages and educates viewers.
Participate in significant departmental initiatives. Maintain collaborative team relationships with peers and colleagues.
Supports and promotes the mission and values of Covenant Health and the Catholic Health Ministry.
Other duties as consistent with this role.
Education & Experience
Bachelor's Degree in communications, marketing, or similar field.
Minimum two years of experience with interactive/social media site development, content curation, measurement, strategy and placement. Healthcare experience preferred.
Job knowledge and skills
Demonstrable commitment to the highest standard of ethical and professional conduct.
Thorough knowledge of developing and executing digital/social media strategies and content/editorial calendar.
Utilize digital metrics to understand user behavior and work with several types of data analysis, business intelligence, query tools to make informed decisions and inform audience and content strategy across all platforms.
Knowledge of Microsoft Office 365, Hootsuite, well-known social media sites and online reputation management tools.
Excellent verbal/written communication and interpersonal skills; Superior interpersonal skills and the ability to work with all levels of employees.
Demonstrated experience working on a deadline-driven and delivery-focused environment.
Ability to work independently as well as part of a collaborative team.
Proven project management and client relationship management skills.
An equivalent combination of education and experience which provides proficiency in the areas of responsibility
listed above may be substituted for the above education and experience requirements.
Working Conditions/Physical Demands
Normal office environment; some automobile travel required
Americans with Disabilities Statement
Must be able to perform all essential functions of this position with reasonable accommodation if disabled.
The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. Covenant Health reserves the right to modify position duties at any time, to reflect process improvements and business necessity.