Whether you pay attention to it or not, your company has an employment brand. Is yours what you'd like it to be? Here are four ways you can positively impact the way potential employees view your company.
1. Be Honest with Job Candidates
According to a recent JobsInMA.com poll, 24 percent of respondents feel most hopeful about a job search during an interview, where they can pitch their skills and experience in person.
Anita Bruzzese, nationally syndicated columnist and author of the book, Take This Job and Thrive, says in a recent blog that employers need to be honest with interviewees and spell out their chances of getting the job.
"If you know you're never going to call them back (their skills are all wrong, they want too much money), then tell them," says Bruzzese. "If you know the interviewing process is going to drag out another three weeks because the final decision needs to be made by the CEO who is currently fishing in Alaska - then say it will be at least three weeks before a decision is made."
Which do you think will help your employment brand: offering false hope because it means less conflict for you vs. maintaining your company's integrity by being upfront with job candidates? Everyone will appreciate the latter.
2. Post Your Jobs Online
The second most common vote in our poll was searching for jobs online, with 22 percent of the group choosing this as the most hopeful aspect of job searching. Go where most of the job seekers are - according to Internet World Stats, 74 percent of the U.S. population is online.
3. Flex Your Social Media Muscles
Despite BP's attempt and their more than 33,000 enraged followers, social media really can improve your image. Job seekers who can interact with your company - or those who've worked there - feel empowered. Just ask 20 percent of our poll takers, who chose networking as the most hopeful aspect of their job search. Networking can also include in-person events such as career fairs.
Whether your company is making a comeback or you foresee a large hiring need in the future, keep your potential employees in mind when social networking by posting tidbits on why it's great to work there (i.e. summer hours, flexible schedules, employee wellness programs, free training and development, employee recognition prizes, and career paths to name a few).
4. Communicate with All Applicants
Updating a resume, preparing a cover letter and applying to a job offer the most hope during a job search to another 20 percent of our poll takers. Acknowledging every applicant with a reply email can go a long way to improving your image.
"Promoting a positive candidate experience resonates with human resource professionals who recognize the importance of maintaining their employer brand with everyone who enters the hiring process," says Manpower Business Solutions Managing Director Kate Donovan of their recent product launch that addresses this issue.
Follow these tips and a positive employment brand will follow you.